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Typical scope

  • Target groups and roles
  • Phishing and social engineering scenarios
  • Communication and reminders
  • Measurement and reporting
  • Privacy and consent

Phishing Simulation

Phishing simulations test how well teams recognize, report, and respond to email threats. They do not replace awareness programs, but provide measurable real-world signals and training priorities.

Quick overview

What you getWho it fitsTimeline
Repeatable simulations with reportingOrganizations with email risk, customer exposure, remote work2-6 weeks setup, then cyclical

3 decision anchors

  • Measurable: click rate, reporting rate, time-to-report.
  • Legally safe: clear communication, no blame culture.
  • Actionable: results drive targeted training.

Fit / Not a fit

Fit if …

  • You need real behavioral data, not just training completion.
  • You want to improve reporting channels and responses.
  • You want risk insights by team or role.

Not a fit if …

  • There is no internal comms or privacy approval.
  • Results are intended for penalties.
  • No follow-up training is planned.

Process (3 steps)

  1. Scope and preparation Target groups, scenarios, communication framing, consent/privacy.
  2. Campaign Delivery, monitoring, optional landing feedback, no shaming.
  3. Review and training KPI report, learning modules, adjust next cycle.

Deliverables

  • Results report (click, report rate, time-to-report)
  • Target group analysis
  • Training and comms recommendations
  • Lessons learned for next waves

Limits and trade-offs

  • Simulations measure email behavior only.
  • Overly aggressive campaigns can reduce trust.
  • No sustainable impact without follow-up.

Next steps

  • Define target groups and KPIs
  • Align with privacy/HR
  • Pick a pilot group and timeline
  • Submit a request and share requirements

If you are unsure, describe your situation briefly.

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